They even developed a backpack that serves as a marketing tool!
- Today the scenario is entirely different!
- It is the events and brands themselves that contact Rocketpacks because they want your service.
- They are present in several countries and have a branch office.
- This Saturday, accredited sellers of the brewery Rocketpacks, who travel around the festival with beer backpacks, were surprised by the report of the one who secretly sells drinks.
- The distillate stored in a plastic bottle is hidden in a black bag tied to the seller's waist and sold for a dose in a plastic cup without the brewery logo.
- "It's rocketpacks," said the boy who was doing business near the world stage when the singer was performing.
- It is a mistake to believe that beer is the only alcoholic beverage sold at the festival.
- The Frankfurt subway will sell hot coffee to backpackers in the morning
- Rocketpacks is a true empire.
- Every day more than 50,000 people circulate the huge venue - since the 2019 edition, the festival has been held in the city.
- Behind the scenes of the event, the public has no idea how many people are working to make sure everything goes well.
- One of the most significant operations is that of Rocketpacks beverage backpack, the German company responsible for all street sales of - those sellers who offer beer, water, hot drinks and in this case.
- Now they do not have to miss the concert or leave the event to get a drink as the Rocketpacks backpacks are always at their service on the spot.
- We had already told a part of the history of this company two years ago that it all originated in the mind of Rocketpacks, who first saw during a trip to Germany in 1995 during a baseball game, how someone served a drink from a backpack from a tube directly into a glass.
- It was cola, but he soon realized that it could be anything he wanted.
- He bought ten, quite rudimentary, and spent the next four years perfecting the idea and the company itself.
- He created the structure and the filling system - all in Frankfurt.
- The first big event was the concert of Stadion in July 1996.
- The first years were not easy - he had to work hard and insist very much that his idea was accepted.
- He even had to ask his bank for a loan of 80,000 euros, which at first he did not even believe the company could succeed.